BetMakers Technology Group, a listed Australian wagering technology provider, has launched a custom racing channel with wagering operator Pointsbet, announcing that the new channel is now live on the Neds website owned by GVC Australia.
With the announcement on Thursday, Neds customers can now access the new racing channel on both the web platform and digital applications.
BetMakers (ASX: BET) says the new Racing Channel is currently streaming live, over 2,000 races per week from foreign jurisdictions including the US, UK, Ireland, Mexico and Canada on six wagering provider platforms in Australia including Pointsbet and Neds.
“We are seeing some tremendous uplift with the bookmaker’s turnover once they integrate the Racing Channel as a lot of the content can only be viewed on the bookmaker’s platform,” said BetMakers Technology Group, CEO Todd Buckingham.
“Neds is one of Australia’s fastest growing bookmakers and it’s great to be working with them to deliver them International Racing content.”