As Betlive Georgia is the newest customer of its ’24/7 Betting Channel’ for horseracing and greyhounds, Sports Information Services (SIS) has started to extend its media and data services globally.
Via its online sportsbook and Georgian retail network, the alliance sees Betlive upgrade its regular racing content comprehensively, acquiring live broadcast rights and data from over 30,000 horseracing and 38,000 greyhound fixtures.
SIS reported that Betlive has chosen its ‘premium content service’ in which it will provide its entire sports betting network with UK and Ireland Grade 1 races and further support a variety of foreign fixtures covering Australia, Dubai, Latin America and South Korea.
Giorgi Khuroshvili, head of Betlive Sportsbook, said: “We are extremely excited to be working with SIS to bring first-rate horse racing, greyhound racing and virtual racing content to bettors in Georgia.
“We are confident that SIS’s 24/7 Live Betting Channel will provide our customers with a premium betting experience while helping us to increase our revenues thanks to a significant number of new betting opportunities throughout the day.”
Betlive Sports Betting Verticals will feature a SIS powered betting event every three minutes to move forward. Furthermore, Betlive indicated that for the company’s expansion into new CIS territories, SIS systems will be used.
Paul Witten, SIS’s Commercial Director, stated: “This is an important move for us as we continue to extend our international customer base, and it represents the first time that SIS has partnered with a Georgian operator.
“We are delighted to have secured this agreement with Betlive, whose customers, both online and in-store, will be able to enjoy a betting experience second to none through our 24/7 Live Betting Channel and its unrivalled offering.”