Betixon Signs Landmark Deal With Novibet For Greek Market

After negotiating a “landmark deal” with Novibet, Betixon has entered the Greek online gaming sector.

Novibet will have access to Betixon’s entire multiplatform casino game library, which is specifically geared for the Greek market. Top titles including Boots of Luck, Wild Wolf, and Age of Halvar, as well as the massively popular Fortune Breakers series, are among them.

Dimitris Argyriou, business development manager at Novibet said: “Betixon are doing some of the most imaginative things in the gaming arena right now and their games achieve the high level of quality and engagement we want for our Greek customers.

“At Novibet we stay focused on providing the most personalised gaming experience to our members, which starts with offering them the most appealing content. I strongly believe that we will achieve great things together in this exciting market.”

Reforming and regulating online gaming business

The Hellenic Gaming Commission has begun awarding new licences since the Greek parliament passed new rules in October 2019 aimed at reforming and regulating the online gaming business.

This partnership with Betixon indicates Novibet’s “commitment to offering best-in-class casino products” for the Greek market, according to the company.

Meanwhile, Betixon, whose games are offered in regulated countries including as the United Kingdom, Lithuania, Estonia, Italy, Colombia, Portugal, and Romania, claims that its debut into the Greek market is in line with its regulated market expansion strategy.

Betixon’s co-founder and CTO, Lior Cohen, added: “This is a major milestone for us. We’re thrilled to be able to provide our games to the Greek market and it’s great that we can do it with Novibet, one of the leading operators. 

“We want to be among the first to enter new markets as they regulate, and we think Greece is an exciting prospect with plenty of growth potential.

“We’re happy to work closely with the brand to ensure they will get premium exclusive and branded content on top of our growing top performing portfolio.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.