This week, a new partnership has been formalised by US sports betting start-up BetIndiana and sports data content provider Sportradar. Under the terms of the deal BetIndiana’s online sportsbook will use real-time sports information and Managed Trading Services (MTS) from Sportradar in conjunction with the Amelco network.
The announcement follows in the wake of the recent announcement that with Spectacle Entertainment, BetIndiana will launch a mobile sportsbook.
BetIndiana is the first U.S. market startup to launch as an operator and one of the first Sportradar customers in the U.S. to use its MTS service, a holistic solution that allows bookmakers to prove their business in the future.
Sportradar commented in a statement that while existing operators can find the right tools to significantly improve their own trading and risk management, start-ups like BetIndiana can flexibly build their entire business under MTS’s umbrella, benefiting from “market-leading sports data and betting entertainment services and enjoying full administration of their trading by Sportradar’s experts”.
Neale Deeley, the firm’s Vice President of US Sales and Gaming, commented: “We are pleased to be working with BetIndiana, a true pioneer in the US betting market. Given its focus on mobile and online sports betting, we are well-positioned to provide BetIndiana with the data, tools, and services it needs to succeed for many years to come.”
Frank Ignatius, President & Founder of USA Sports Gaming, said: “Partnering with Sportradar, another business that’s aggressively diving into the US market, was the right fit for us. As a startup in a competitive landscape, it’s crucial that we hit the ground running with a hyper focus on growth. Sportradar gives us the opportunity to do that, and we look forward to continuing our journey with them by our side.”