Bethard Joines Forces With IBIA

Bethard Group has become the recent gambling provider to join the recently established International Betting Integrity Association (IBIA), which will see the pair work together to monitor integrity and betting activities.

Bethard Group’s two sports betting brands Bethard and Fastbet will now feed into the worldwide surveillance and alert system of the association under the new partnership.

Khalid Ali, International Betting Integrity Association Secretary-General, said: “The inclusion of Bethard is another important landmark in the association’s growth and further cements our reputation as the home of responsible operators committed to protecting the integrity of sports betting markets. Our global monitoring and alert platform continues to expand and I am delighted to welcome Bethard to the association.”

The agreement maintains the membership development of the association, now comprising approximately 50 internet and retail products.

Erik Skarp, CEO of Bethard, added: “We have once again proven our commitment to support the fight against the manipulation of sports. As a company we firmly believe that co-operation and collaboration is the only way to combat sports manipulation. We have always done our best to build a strong partnership with industry stakeholders.

“Protecting our growing betting brands from manipulation is a core component of our corporate policy to ensure that our consumers are able to engage in a fair and safe betting market. No other body has the combined scope and strength of the International Betting Integrity Association’s alert platform and policy engagement with sports and regulatory authorities to help facilitate that.

“Membership of the world’s leading integrity body corresponds with our vision to take Bethard to the top of the regulated sports betting market.”

Bethard Group will be represented by the IBIA in’ high-level policy discussions’ while accessing its surveillance and alert platform–an anti-corruption tool that detects and reports suspect behaviour on betting markets of its members.

The organisation has long-standing information sharing relationships with sports and gambling regulators to use its data and prosecute bribery, representing the industry in high-level policy forums such as the IOC, the UN, the Council of Europe and the European Commission.