BetGames.TV a provider of live dealer betting games, after striking a commercial partnership with online casino technology and services provider Finnplay Technologies, has secured its entry into the Nordic market.
BetGames will make its product portfolio available to Finnplay, following the company’s recent emphasis on its ongoing strategic global push.
This will give the group’s operator partners access to BetGames’ entire portfolio of games, including the company’s most recent release, Rock Paper Scissors, as well as Wheel of Fortune, War of Bets, and 6+ Poker.
Finnplay’s vice president of games, Liliya Alenina, said: “The engagement and appeal of BetGames.TV content is second to none and represents the standard of offering we insist for our partners.
“It’s great news to have their portfolio on Titan and we’re certain that the collaboration will work perfectly for both parties.”
String of business deals
The agreement is the latest in a string of business deals that have bolstered BetGames’ position as it prepares to receive its Swedish gaming licence.
Last week, the company launched a 100-person recruitment drive after being nominated for seven SBC Awards last year and winning in the categories of “Leader of the Year” and “Live Casino Supplier of the Year.”
The firm said it is aiming to build on a “hugely successful 2020” after establishing a southern European hub of operations in Malta to complement its Vilnius headquarters.
Aiste Garneviciene, BetGames.TV’s COO, had this to say about the company’s latest distribution deal: “We’re thrilled to move into yet another vibrant market with a respected partner like Finnplay.
“A deal of this magnitude is very pleasing to complete and alongside other recent notable achievements, we’re very excited by the year ahead.”
Multiple jurisdictions have granted BetGames.TV licences, including the UKGC, MGA, Italy, and various South African gambling authorities, with Colombia and Sweden expected to follow suit soon.