Online casino provider BetGames.TV has joined forces with Meridian Gaming in a collaboration to see the company bringing its portfolio of content on board.
The entire portfolio of BetGames.TV is to be added to Meridian Gaming’s Meridianbet product range under the terms of the contract, which the firm lauds as “a global giant.”
Aiste Garneviciene, BetGames. TV COO, stressed the enthusiasm about the possibility of working together with the betting provider: “Meridianbet is a world-class gambling service provider with reaches in all major markets and we are proud to be partnering up with such a distinguished and acclaimed platform.”
“The sports betting arena is competitive and challenging but there are a few companies that stand out as innovators and visionaries and I have no doubt Meridianbet falls into this category.”
Meridianbet has more than 1000 land-based retail shops and more than 30 websites worldwide, including the LATAM, Spain, Greece, Cyprus and Belgium markets, as well as being known as “the number one betting provider in Africa and is ranked the second most popular platform in the Balkans.”
Milan Djurmez, a spokesperson for senior management at Meridianbet, explained: “We are thrilled to enhance the overall igaming experience for our players, with such a well-recognized live games service provider as BetGames.TV. The BetGames.TV content is exactly what we need to make a perfect player experience.
“There is a real need to add variety, diversity and a wide range of products to a sports betting platform, especially when one considers what is happening in the sporting world at present … there are always variables in any business but then again there are always constants and I feel that BetGames.TV adds the range required to this fluid, dynamic and changing marketplace.”
BetGames. TV reported earlier this week an extension of its collaboration with Microgaming, as the company reflects on “building a lasting relationship with one of the globe’s most respected and well-known betting platforms”.
BetGames. TV is to improve its relationship with the Isle of Man-based casino software developer by offering a range of titles, under the terms of the agreement.