After partnering up with Mexican operator Ganabet.mx to deliver its full catalogue of titles to the group’s players, BetGames.TV has further improved its role throughout Latin America.
The deal first went live on September 20, 2020, and Ganabet has seen a suite of live games delivered to users, including Wheel of Fortune, 6 + Poker, and the newly renovated War of Bets.
Humberto Anaya Pacheco, Ganabet.mx ‘s manager of risk and business intelligence, said of the agreement: “In the current climate, it’s more important than ever to offer players a comprehensive casino product and this partnership with BetGames.TV will ensure that we can deliver more premium content to them.
“Many players have jumped from sports betting to casino in recent months, but they often demand something more than RNG-based titles. BetGames.TV’s live dealer games provide that bit more, delivering engaging content with a human element.”
This agreement follows a sequence of commercial agreements signed in recent months by BetGames. TV, with the company pursuing LatAm expansion through partnerships with Doradobet, Jazz Gaming Solutions, Peruvian operator Apuesta Complete and Logrand Entertainment Group.
The supplier of live dealer betting games, which boasts licences granted by several jurisdictions, including the UKGC, MGA, Italy, and various South African gambling authorities, says that this year’s bet counts across LatAm and Central America have risen by more than 300 percent.
Eddie Morales, BetGames.TV’s LatAm sales director, added: “Our live dealer titles continue to entice players looking for a more engaging casino experience, and we’re very confident that our products will help Ganabet.mx drive retention and acquisition, and in turn, more betting volume and profitability.
“Ganabet.mx is a progressive operator giving players one of the best casino experiences in the region. It’s a natural move for them to bolster their live dealer vertical and we look forward to building a successful relationship in the coming years.”