BetGames.TV Boosts Balkan Footprint Signing Maxbet Content Deal

BetGames.TV has made a move to boost its Balkan footprint after signing what the provider of live betting games lauds as a “major content deal” with Maxbet.

The relationship has seen games like Baccarat, Wheel of Fortune, and BetGamesTV’s take on Texas Hold’em poker, 6 + Poker, being available to Serbian audience of the operator, with additional markets set to follow.

In addition, the link-up also gives the casino access to BetGames. TV’s newly developed lottery product, which the group says has seen a 25 per cent increase in draw pace, improving both consumer dwelling time and profits.

Sanja Isakov, business development of online casino at Maxbet said: “We’re thrilled to have partnered with BetGames.TV and to offer its market-leading live dealer games to our vast South European audience.

“Delivering the best and most immersive gaming experience is paramount for us here at Maxbet, and we envisage a long and fruitful business relationship as we look towards the future with the company.”

BetGames. TV boasts licences issued by multiple jurisdictions including the UKGC, MGA, Italy and several South African gaming authorities, as well as additional certifications pending from Sweden and Colombia.

Aiste Garneviciene, BetGames. TV’s COO, said of the deal: “Joining forces with such a well-respected operator further demonstrates the quality of our live dealer betting games and we’re delighted to be working alongside Maxbet.

“Our innovative product is developed with player engagement in mind, and we look forward to entertaining an even larger audience across the Balkans.”

This announcement further enhances the consumer scope of BetGames. TV in controlled markets across the globe, after a series of trade agreements signed in recent months.

This has seen Latin America ‘s firm goal expansion through partnerships with Doradobet, Jazz Gaming Solutions, Peruvian operator Apuesta Total, and the Logrand Entertainment Group.