Betfred USA Sports has strengthened its ties to Colorado by signing a multi-year promotion and endorsement deal with the Colorado Rockies.
The agreement covers a variety of multimedia and arena properties at the Major League Baseball team’s Coors Field, as well as game-day opportunities for baseball enthusiasts such as ticket giveaways, game suites, in-game tournaments, and more.
‘Best in the market’
Walker Monfort, Rockies’ vice president of corporate partnerships said: “The Colorado Rockies are always looking to partner with top tier brands and Betfred Sports has established themselves as one of the best in the market.
“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region.”
Betfred Sports has recently confirmed agreements with the Denver Broncos and all-time top Broncos wide receiver and two-time World Champion Rod Smith, making this the third such sponsorship deal in Colorado.
In addition, the sports betting company opened the first brick and mortar sportsbook in Colorado at Saratoga Casino Black Hawk in June 2020, followed by an online debut in August of the same year.
Bryan Bennett, chief operating officer of Betfred USA Sports said: “Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies.
“Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”