Betfred has expanded his British Masters title agreement, extending the bookmaker’s association with the European Tour series for an additional two years.
The betting operator will continue the partnership with the golf tournament as a result of the extension, along with working on a number of initiates with the case. The deal extends the the partnership between the firm and the UK competition, which officially started in 2019, with the Betfred British Masters being called the European Tour event on two occasions.
Betfred co-owner Fred Done said: “I am delighted to announce an extension to Betfred’s commitment to the British Masters. Despite the obvious challenges of staging this year’s tournament, both the European Tour and Close House have done a tremendous job.
“We have had two fantastic hosts in Tommy and Lee, and I’m looking forward to more of the same next year at the 2021 Betfred British Masters.”
Lee Westwood, a former World Number One, added: “It’s brilliant that Betfred have stuck with us through the good times but also now through the more challenging times. Fred Done and his whole team have done everything we’ve asked from them.”
Betfred has contributed greatly to the Tour’s # GolfforGood initiative by contributing to the official charity of the tournament. Betfred donated £ 50,000 to the Sir Graham Wylie Foundation as a result of Jack Senior’s hole in one on the 14th hole, with another £16,000 – £ 1,000 for each Westwood birdie posted. Additionally, the European Tour also gave the charity £ 50,000.
Keith Pelley, European Tour chief executive, commented: “Betfred have been a terrific partner over the past two years and they have been incredibly supportive over the past few months during the various challenges brought about by the pandemic.
“We are therefore delighted they have agreed to extend their sponsorship of the British Masters for an additional two years, which speaks volumes about their commitment to this tournament and our Tour.
“I’d like to personally thank Fred Done and the team on behalf of all our players and we look forward to continuing the partnership over the next two years, adding to the proud history of this tournament.”
Owing to the global health pandemic generating constraints and rules in the UK, this year’s British Masters, hosted by Lee Westwood, took place without any crowds. The event was therefore held last week as part of the revamped schedule of the European Tour.