Betfred has announced the appointment of Joanne Whittaker as the new Group Chief Executive, succeeding Betfred founder Fred Done.
According to the Racing Post, Done sent a personal note to Betfred workers announcing Whittaker’s appointment, and the executive is scheduled to start next month.
Founder of Fideliti
Whittaker, the former director of the operator’s IT division, left the Warrington bookmaker in 2005 to found Fideliti, an online childcare voucher provider.
Whittaker founded Fideliti as one of the UK’s leading maternity retail portals, with a projected 2019 turnover of +£80 million and pre-tax income of £1.7 million, with the aid of Done as an investor.
Fideliti’s growth has won it a spot in The Times’ “Fasttrack 100” fast-growing companies in the UK retail market.
Key role in reshaping the company’s future
Done is said to have chosen Whittaker to direct Betfred because the billionaire wants the developer to play a key role in reshaping the company’s future.
Done indicated in his statement to workers that he will be returning to his former position as business manager, having taken over Betfred’s leadership duties in 2016 since John Haddock’s departure.