BetFlag Partners With Nolimit City For Italian Entry

BetFlag has partnered with Nolimit City, a Malta-based online casino platform and game developer, to allow the latter to enter the Italian igaming sector.

As part of a planned “timed exclusive launch,” the Italy-focused sports betting and gaming operator would integrate the producer’s titles – created at its facilities in Stockholm and Gurugram, India – into its existing network.

BetFlag’s CEO, Domenico Galizia, stated: “We are proud to be the first in Italy to have Nolimit City games and we are excited with this collaboration. We are looking forward to achieving our goals together. We are confident that our gamers will love these new titles.”

Nolimit City’s igaming titles

On top of its existing sports betting and gaming goods, Betflag will host a number of Nolimit City’s igaming titles, including Book of Shadows, Deadwood xNudge, and East Coast vs West Coast, bolstering its own igaming offerings.

According to Nolimit City, BetFlag was chosen as the sole distributor of its games in Italy, with the arrangement giving BetFlag a month of first-to-market access before a wider rollout to select operators across the country.

BetFlag has already served as a launchpad for an igaming brand in Italy, having inked a deal with provider Betsoft Gaming in 2018 to allow the company to expand into the country.

Malcolm Mizzi, CCO & MD at Nolimit City said: “This marks an incredible milestone for us in our path to global appeal of our content. We believe that will be a great partner to propel us forward in the iconic market of Italy. 

“We know for a fact that oh so many players have been requesting our games so this is a huge moment of celebration for us.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.