Betfair, Sky Betting & Gaming And SBK Join Checkd Group’s Partnership Deal

Betfair, Sky Betting & Gaming, and SBK are the latest operators to join Checkd Group’s brand partnership programme.

The Group Chat campaign, a joint effort between Checkd Group’s social brand Footy Accumulators and Betfair, will return with a range of video material promoting multiples, thanks to the partnership with Betfair.

The campaign earned 38.1 million impressions, 3.8 million views, and 275,000 engagements over the 2020-21 season and throughout Euro 2020, according to Checkd Group.

High-quality video content

Will Tyrrell, Checkd Media’s Head of Marketing, said: “We pride ourselves on producing high-quality video content that appeals to our target demographic and these new deals are testament to the work that we continue to put in to keep that audience entertained and informed.

“We look forward to working with these top brands throughout the season, as we continue to grow our business and expand our horizons.”

Meanwhile, for the first time in 2021-22, Footy Accumulators will develop a new weekly show called The Tactics Board in collaboration with Sky Sports Fantasy Football.

Checkd Group’s odds comparison brand Oddschanger will work alongside the Smarkets-powered sports betting app to produce a slew of fresh content through Touchline Talk as part of the arrangement with SBK.

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.