Betfair Announce ‘MatchMe’ App Rollout

Betfair has announced the complete rollout of its new ‘MatchMe’ app, which aims to enable its customers on its flagship exchange to match the best market odds without price fluctuations.

Customers turning on the ‘MatchMe’ app will be paired with a fully matched Swap bet automatically, as Betfair strives to remove the “nightmare of having to edit a bet” as market prices fluctuate.

To date, clients who have failed to match their bets on the Exchange immediately have been left with the option of either cancelling their wager or re-editing their bets to lower odds, a challenging scenario for many bettors.

Holding unmatched bets

The latest ‘MatchMe’ feature from Betfair prevents bets from significant market fluctuations by holding the unmatched bet of a customer with the Exchange until it can be matched accordingly.

Betfair has made the service available for ‘all back bets on traditional odds style markets’ by introducing ‘MatchMe’, while Asian handicaps are excluded.

Exchange customers must individually toggle on MatchMe and it will only be made available in Betfair.com jurisdictions, with no service available for the Italian, Spanish and New Zealand domains of Betfair.

Smart betting assistant

In its product notice Betfair detailed: “Think of it as a smart betting assistant that finds the best price available to you within a pre-determined range.

“Rarely again will you only get part of your stake matched, or waste time editing your bets, due to a lack of liquidity at the price you requested.”