BETER CEO Details Strategic Focus To Continue Building ‘Fast Betting Niche’

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BETER’s newly appointed CEO, Gal Ehrlich, has detailed his goals for the company, which include continuing to build the “fast betting niche” while also seeking new growth prospects.

In his first strategy presentation since becoming CEO, Ehrlich emphasised that BETER’s next strategic focus will be the implementation of solid corporate governance mechanisms.

Phenomenal success

He stated: “We are exceptionally proud of the phenomenal success that we’ve achieved at BETER in the short time which has passed since this company’s foundation. That being said, such rapid growth presents us with new challenges. For example, we are now a bigger company and, thus, need to come up with new interaction processes to ensure we perform our everyday tasks more effectively and move forward as an organisation.

“Our mission and vision will be the same. BETER will continue to develop the fast betting niche, as well as meet the needs and demands of everyone in the betting industry, be it players, sportsbooks, bettors or fans.

“We’ll also be expanding into the Asian market, as we’ve identified this is an exciting avenue for future business growth. We’ll also work flat-out to further improve our already lofty standards of organisational excellence, whilst also ensuring our employees feel happy in their jobs and giving new opportunities to sportspeople. 

“In addition to the above, we’ll also focus on expanding our product portfolio, developing our content to make it even more exciting and taking customer support to a whole new level.”


Esports is also high on BETER’s agenda as it moves towards the next phase of development, according to Ehrlich.

JKR Investment Group’s CEO and Co-Founder Alexander Gusev added: “BETER is now starting the next phase of its development. We’ve already achieved a lot in such a short space of time due to our hard work, energy and boundless enthusiasm. 

“However, we now face a new challenge – to find ways to grow our business further and create approaches that will help us do that. We at the JKR Investment Group are firmly convinced that Gal is the man for the job.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.