BetEasy, The Stars Group Inc’s Australian flagship sportsbook company, will deploy the GTGnetworks (GTG) software suite’ iSport Genius,’ strengthening its all-round player experience and content capabilities.
The collaboration will see BetEasy launch iSport Genius modules that will see their sportsbook being sponsored by the’ betting choice,’ the content and insights network of GTG built to inform and educate customers about their bet choice.
GTG software aims at maximising on-site player behaviour by using trillions of data points, generating tailor-made content for consumers providing engaging calls for action and helping improve the overall experience for both punters and sport fans.
Martin Tripp, Chief Trading Officer for BetEasy said, “We’re constantly looking for ways to enhance our customers’ wagering experience and look forward to bringing this deal to life.”
With its iSport Genius devices representing Ladbrokes Australia (GVC Holdings), Unibet AUS (Kindred Group) and Sportsbet Australia (Flutter Plc), the BetEasy Partnership sees Melbourne-based GTG extend its roster of partnering with Australian gaming operators.
GTGNetwork.com co-founderandpartner, Nathan Rothschild said: “Our deal with BetEasy is recognition by another tier 1 operator of the value of our data platform and insights to sportsbooks and its customers. We’re delighted to be working closely with one of the leading operators in Australia.”