Betdaq (Entain Plc), a major betting exchange, has announced a commission-free bid on all sports for the four days of the Cheltenham Festival.
Traders at the operator will be able to take advantage of a 0 percent commission on all 28 races taking place during the festival (16-19 March), as well as other major sporting competitions taking place at the same time, such as UEFA Champions League and Europa League matches, the India v England Twenty20 international cricket match, and the PGA Tour’s Honda Classic.
Valued for new and established customers
The deal is valid for both new and established customers during the festival, and is one of the most awaited horse racing competitions on the calendar as well as one of the most well-known jump racing activities in the UK and Ireland.
Mark Harkin, Head of Marketing at Betdaq said: “We are always looking at how we can best serve our customers and this offer is part of our drive to do that.
“We’ve made the decision to go commission-free on all sports throughout Cheltenham Festival – one of the busiest weeks of the year.
“It’s very exciting for us that we can bring this offer to new and existing customers. The races come thick and fast at Cheltenham and there’s plenty of top-class sporting action going on elsewhere to trade on.”
The deal builds on the operator’s previous campaign for Boxing Day sporting events, which allowed traders to take advantage of a 0 percent commission on the whole day’s horse racing programme, as well as the Premier League match between Arsenal and Chelsea and the international cricket match between Australia and India.
Except for baseball, horse racing, greyhound racing, and cricket, Betdaq’s regular strategy is to charge 0 percent fee on all sports goods. Following the growth of the tennis markets, the commission system was first adopted in December 2020.
Shane McLaughlin, Betdaq’s Managing Director, claimed at the time of the launch that the company aimed to “reward customers with a fantastic betting experience,” as well as “increase liquidity and have access to the best price on tennis in the industry.”