Sportsbook operator Betcris has established a new multi-year strategic relationship in Latin America with Major League Baseball, taking on the role of MLB ‘s Official Wagering Partner in the area.
The deal will allow Betcris access to its website and other wagering platforms for official MLB data, league marks and logos, including a free-to-play mobile app that it is currently developing.
In addition, international MLB Jewel Events and postseason match-up broadcasts will feature Betcris marketing and advertisements in Latin American countries and territories where the business is licenced and controlled. The two sides will also work closely on best-in – class practises to preserve the integrity of MLB games.
Betcris CEO JD Duarte said: “Partnering with MLB gives us a great competitive edge and reflects the dedicated efforts we have undertaken to be a leader in sports gaming.
“This partnership will strengthen Betcris’ position in the gaming industry by allowing us to cover all the action in the field and it could not come at a better time. We share a vision with MLB to deliver fun and exciting content to our audiences and that starts with the 2020 season.”
MLB’s Executive Vice President of Gaming and New Business Ventures Kenny Gersh said:
“Some of MLB’s most loyal fans reside in Latin America, so it was important to partner with the right gaming operator in the region to engage those passionate fans and also help us reach new audiences.
“Betcris has taken great strides in recent years to listen to their users and continually offer great services and we believe their experience will only further elevate the engagement opportunities for our Latin American fans.”
MLB Summer Camp is underway and Opening Day is scheduled for Thursday, July 23, when the defending Washington Nationals World Series Champion leads off against the New York Yankees.