In what is a first-of-its-kind deal for the sports gambling gambling industry there, Latin American sports gambling operator Betcris and the sports bar brand Buffalo Wild Wings (BWW) have launched a new alliance in Mexico that takes sports gambling to the restaurant chain.
Betcris, already an official sponsor of the NFL, MLB and the Mexico National Team, is also now present in Mexico’s 10 BWW restaurants, with more locations to be added in the near future.
Betcris will offer customers all available sports bets, as well as a wide range of options on its app and website, such as casino, esports, sports, sports simulations, the Betcris Arena loyalty programme, partner programme, instant payments and more, through modules placed in strategic points within the properties.
A major benefit of these modules, the company said, is that diners can instantly collect their won bets without waiting. At any time, they will also be able to make withdrawals and deposits.
At present, Betcris can be found at the following BWW locations: Mundo E and Paseo Interlomas in the State of Mexico; Acora Delta in Mexico City; Plaza Paseo Quintana and Juriquilla in Santiago De Querétaro; Midtown Jalisco in Guadalajara; Distrito 1 in Chihuahua; Las Misiones Shopping Centre in Ciudad Juárez; Plaza Gran Vía in Mexicali, Baja California Norte; and Plaza Colosio in Aguascalientes.
This latest venture, according to the company, will prove highly lucrative as it continues to grow throughout Latin America. Although it originally started as a sports gambling operator, the business has since expanded to provide options for online casino gaming, offering a more robust choice for gamblers across the country.
It also uses its influential market place to ensure the acceptance of the gaming industry as a profitable commercial activity operating within the legal and regulatory structures set up in Latin American countries.