As the operator steps up services in Latin America, Betcris has launched br.betcris.com, a Portuguese-language betting platform for the Brazilian market.
Betcris said, publishing the news: “Latin America has positioned itself to be a leader in the global sports gambling industry. This isn’t due solely to the size of the potential market, but also because of its efforts to develop a controlled and regulated industry that focuses on integrity and the customer experience.”
The operator said the website has all the same features bettors have come to expect from Betcris, and was mobile-friendly and sensitive, calling Brazil “one of the most important potential markets in the entire LatAm region.”
The operator continued: “It will provide all of the outstanding content found in the Betcris portfolio, with some options designed to target the Brazilian sports gambling segment. In the upcoming weeks, the staff will continue working on streamlining the content and making enhancements to the site’s navigation, as Betcris does with all of its websites, in order to always strive to give customers cutting-edge solutions.”
With a particular emphasis on Brazil, Betcris has made clear its strong commitment to growth in the LatAm region, both from a consumer and a company perspective.
The platform also offers access to live wagering opportunities and Betcris Arena, the operator’s loyalty programme, in addition to the sports betting services. Users will earn points which can be traded for free bets, prizes and more through the common software.
Ronaldinho, legend of football and brand ambassador of the operator, adds some Brazilian flavour and partners with Betcris to launch innovative marketing and other strategies to drive customer engagement and create a stronger brand. The Brazilian Championship A Series is also sponsored by Betcris.