BetConstructs AJAN Boosted By What-If Game Analysis

As part of the 2020 plans for BetConstruct’s AJNA–a live scouting data solution for the company’s FeedConstruct division, sports coaches will be boosted by What-If game analysis.

At last year’s ICE exhibition, AJNA or Third Eye was introduced as an artificial intelligence (AI) driven live football video analysis tool to help sports organisations track players and ball location automatically.

Without manual live scouting, the use of visual and statistical data provided by AJNA, clubs and federations has since gathered a huge variety of information. Nevertheless, the app can also be a more convenient alternative for both in-game and during the training process to wearable devices for sports players.

BetConstruct Chief Executive Officer Edgar Mkrtchyan explained when asked about the possible impact of What-If metrics: “Imagine that you can assess any game episode from the video and objectively suggest few better alternatives – pass to another player, choose a better position or go straight forward. The coach can use these examples and practice them with players, improving their game model and speed of thinking.”

Mkrtchyan also predicted that AI-powered products like AJNA would dominate 2020, adding that “companies who embrace these technologies will always stay ahead of the competition and those who don’t will be slowly pushed out”.

He continued: “Artificial Intelligence is being added to almost every aspect of our lives and BetConstruct is one of the first to bring it into the industry. Understanding that it is the most effective way to provide better user experience for our operators and their players we have already introduced these technologies in numerous aspects of our business.

“The first was Umbrella, the risk management tool that identifies player who may be committing fraud by analysing patterns in their behaviour – effectively automating what has until now been painful manual task for most people.

“The second was AJNA, which enabled us to take standards of data collection and analysis to a new enhanced level by increasing the accuracy of data scouting, the trust and improving the experience and gamification for players. It goes without saying that BetConstruct will continue to apply this technology to other aspects of its business.”