BetConstruct USA announced the launch of their Mobile Social Casino Program with the Iowa Tribe of Oklahoma.
The social network is integrated with the firm’s land-based loyalty system and will allow the Iowa Tribe to monetize virtual currency players while creating a digital CRM programme to engage patrons when they’re off-property.
Oklahoma’s Iowa Tribe owns two land based casinos and a travel plaza with slot machines and operates them successfully.
Meanwhile, the agreement would also provide BetConstruct US with an opportunity to supply sports wagering to the GreySnow Community – a tribe-operated company – once the proposed changes to the legislation obtain regulatory approval in the state.
BetConstruct USA regional director Anna Shahbazyan said: “We are pleased to partner with the Iowa Tribe of Oklahoma with our Social Casino solution.
“The GreySnow Group are a long-lasting partner of BetConstruct and we look forward also to deploying our Sport Betting system once the regulation is in place.
“Meanwhile, we will work with them to engage and increase their patron base by stimulating the frequency of on-property visits and cross promoting online/offline channels.”
Stephan Burris, General Manager at Cimarron Casino, added: “Cimarron Casino Enterprise is excited to partner with BetConstruct on the launch of the new app. We want our patrons to be familiar with what we believe will be a big part of the future of casino entertainment.
“This application offers a small example of what’s to come while further enhancing our relationships with our patrons through rewards and direct marketing.”
New #partnership for the US market!🇺🇸
— BetConstruct (@BetConstruct) June 11, 2020