After announcing that it will act as the official sportsbook partner of French rugby union’s Top 14 league, Betclic Group has continued its home-market sponsorship campaign.
The governing body of the Top 14 in France, the National Rugby League (LNR), revealed Wednesday that Betclic had signed a three-year deal to be the league’s primary sports betting partner.
Betclic will join Orange, Land Rover, Tissot, and Societe Generale as principal sponsors of the league.
Betclic will also act as the Top 14’s “official statistics partner,” offering matchday analysis, insights, and data to Top 14 broadcasters as part of the deal.
In addition, Betclic Marketing will create a robust marketing campaign to support new Top 14 experiences and the LNR’s grassroots rugby initiatives.
Betclic announced that it had started work on revamping its Top 14 sportsbook offering, with the French bookmaker planning to stream all league matches on its wagering site.