Betclic has released its latest advertisement campaign ‘Bascule dans le Game’ (‘Switch the Game’) through French TV, print and social media networks.
On Tuesday, during the RMC TV1 broadcast of the UEFA Champions League tie between FC Barcelona and Ligue-1 champions Paris Saint Germain, the Bordeaux-based betting group unveiled its latest campaign.
Created by Socialy.fr
The HD campaign was produced by the Paris marketing studio Socialy.fr, which has acted as the lead creative agency of Betclic since 2019 after being tasked with heading the brand refresh strategy of the operator.
The campaign in Kyiv (Ukraine), featuring the title track of ‘WIN’ by 2018 Emmy winning artist Jay Rock, was shot by Socialy.fr.
For the remainder of the 2021 football season, including the UEFA Euro 2020 Championships this summer, Bascule dans le Game will act as the lead commercial for Betclic.
More French innovations saw Betclic’s business competitor Parions Sport return to French screens this week to launch its new ‘le vit ensemble’ (We live it Together) TV advertisement campaign .
Following its 2020 break, Parions Sport published its latest promotional campaign, while the French government forced all professional sports leagues to end the season due to the COVID-19 pandemic.