Betclic Portugal premiered its first short feature film, RASTRO, portraying an aspiring footballer’s tale confronting the decrepit social and environmental conditions of the Setúbal district of Lisbon, the birthplace of Cristiano Ronaldo, the world football icon.
Social responsibility initiative
RASTRO is part of the broader social responsibility initiative ‘Futebol Bonito’ by Betclic Portugal, under which the bookmaker will help to collect funds for grassroots football clubs whose finances were destroyed by the COVID-19 pandemic.
Betclic’s short film, directed and written by the talented duo of Bruno Ferreira and João Lourenço, was co-developed by Lisbon studio Casper Films and tells the story of an aspiring goalkeeper played by actor Vicente Wallenstein in Setúbal facing everyday realities.
Challenging socio-economic narratives
In debuting RASTRO, Betclic claimed that it was not afraid to discuss the challenging socio-economic narratives of Portugal, distinguishing itself from its ‘static competitors in confronting difficult truths.’
Betclic Portugal communications manager Miguel Domingues said: “It is with great pride to see the Betclic brand take a different and innovative path to promote itself within Portugal. 2021 marks our entry into the production of content in its own right.”
Betclic announced that it will continue to work to build ‘deeper story-led’ characteristics to market its brand to the Portuguese public, for which the bookmaker has the slogan ‘play with your mind.’
Domingues added: “It gives me a particular pleasure to see what a project as special and impactful as Futebol Bonito is, gave rise to a short film that will represent Portugal in the biggest and best short film festivals in the world, while we try to convey a message of sustainability.”