Betclic released the first collaborative live streaming event ‘Betclic Game Changer’ with the goal of sustaining and increasing the portuguese business profile during lockdown.
The interactive series of the bookmaker was co-developed by the Lisbon-based “live engagement” agency New Collective, organisers of the iconic youth culture events of Portugal’s ‘Revenge of the 90s.’
This weekend the immersive series will debut, live-streamed through the social media channels of Betclic Portugal. YouTubers Paulo Silva and André Henriques are to host the two-hour show.
Betclic explained in its programme notes that its Game Changer series does not focus on wagering, but will rather opt to entertain viewers through enjoyable interactive quizzes, tournaments, social challenges and surprise guest interviews.
By registering at-www.betclicgamechanger.pt, viewers will be able to participate in the live programme and its competitions.
Head of Betclic Portugal Ricardo Domingues, in support of the launch of Game Changer said: “In recent weeks our daily focus has been on having ideas that in some way can contribute to people’s entertainment, without having to leave the house, at this difficult time.
“We are not focusing on betting due to the social context but in keeping the brand interacting with our customers in a more informal way.”