By incorporating Sports IQ’s odds maker and customised trading solutions, Betclic Group has improved trading provisions across its US sports inventory.
The pan-European betting company has reached an agreement on a multi-year deal that will see Sports IQ’s digital trading suite help its sportsbook teams across all major US sporting events.
Sports IQ, based in Montreal, has been providing patented odds market modules that use AI algorithms to track and control US sports in real time, allowing bookmakers to improve market price and interaction.
Sports IQ’s odds maker suite will be used in Betclic’s successful European sportsbook portfolio, which includes France, Portugal, Poland, and Italy.
Martin Houdbine, Head of Sportsbetting at Betclic said: “Betclic’s mission is to provide the best technology to bet and the greatest experience to our customers, to continuously enhance their passion for sports.
“Partnering with Sports IQ and its innovative solutions will help us offer an unrivalled range of odds and services in our core markets. And with a growing interest in US Sports within Europe, we think this strategic deal can really make a difference towards our ambition of being the #1 Sportsbook operator everywhere we operate.”
Deeper market relevance to entice customers
The importance of Betclic’s partnership, according to Sports IQ Chief Executive Omer Dor, is a testimony to the growing need for sportsbooks to individually amplify their US odds and have deeper market relevance to entice customers.
“As our industry moves forward into this new era of fan entertainment, we are delighted to enhance Betclic’s offering with Sports IQ’s product coverage,” said Dor. “I believe it is a testament to the growing popularity of US sports on a global footprint.”