Sportsbook supplier Betby has committed to a ‘significant’ extension of its deal with Pomadorro, which will see the online gaming community selling the supplier’s latest offer of esports.
A number of FIFA esports events, CS:GO tournaments and a CyberSport kit will be included in the new portfolio.
Chris Nikolopoulos, Betby Chief Commercial Officer said: “We are delighted to be growing our partnership with Pomadorro, who has been a great supporter of ours since launch.
“We recognise the need to bring new and innovative content to operator partners in a time like this and are very pleased Pomadorro will be taking our new FIFA18 24/7 product.”
Betby also released its latest 24/7 FIFA18 offering, with JoyCasino and Casino-X among the first online casinos to have the title offered.
Curacao-licensed (Netherlands Antilles) Pomadorro NV runs Casino-X online casino properties and Joy Casino.
A spokesman for Pomadorro said: “Betby delivered a robust and reliable sportsbook platform to us and we are thrilled to be taking its new esports offering.
“In the current climate those who differentiate will be able to stand out and retain bettors, so widening our offering has been a priority. We look forward to maintaining our excellent relationship with the BETBY team.”
The partnership extension marks the first time an established Betby customer has extended a collaboration to take on the quality of the supplier’s esports. A Risk Management Information framework and a customisable front-end interface will accompany all Betby’s esport goods.