As the new main sponsor of Brazilian soccer team Atlético Mineiro, Greek online casino and betting operator Betano has this week been revealed and will have his brand featured on the front of the team’s jerseys.
The debut of the sponsorship agreement began during the match against Bragantino for the Campeonato Brasileiro.
Last year, the operator entered the Brazilian market, where, as in Germany, Portugal and Romania, it operates under the name Betano. In Greece and Cyprus, the company also operates under the name Stoiximan.
European football team sponsorship
It currently sponsors a number of European football teams, including SC Braga and CS Marítimo in Portugal, Universitatea Craiova and FSCB in Romania, Olympiacos FC and PAOK FC in Greece, Apollon Limassol and Pafos in Cyprus, as well as Olympic athletes and the International Olympic Academy.
What was said…
Sérgio Batista Coelho, Atlético Mineiro President, said: “We are pleased to be the first Brazilian organization to partner with Betano, a leading brand in the markets in which it operates and is in constant search for excellence. That’s [a value] we share.”
“We look forward to creating unique experiences for our fans, especially as we near the debut of our new stadium, the MRV Arena,” he added.
Betano CMO Panos Konstantopoulos noted: “This is our first sponsorship outside Europe, a clear picture of the ambitions we have for Betano in Brazil. It’s an honour to be part of this very traditional club, a champion of America. We look forward to working with the team and providing a successful sponsorship, as well as finding ways to improve our social responsibility plan in Brazil.”