Via a pair of retail sportsbook launches in Michigan and Colorado, BetAmerica has expanded its reach across the US, adding to its existing availability in New Jersey, Pennsylvania, Indiana and Mississippi.
As for the former, the Churchill Downs Integrated igaming and sports betting network partnered for the debut at the Island Resort and Casino in Harris with Hannahville Indian Community.
Bill Mudd, COO of CDI said: “We are excited that guests of the Island Resort and Casino will be able to enjoy a state-of-the-art sports wagering experience.
“Sports fans in Michigan will be able to access the best in sports betting, including live in-play betting as well as engaging and unique promotions at our BetAmerica Sportsbook.”
The retail presence includes 14 self-service betting terminals, two betting windows and 25 big screen televisions, subject to regulatory approvals, with BetAmerica aiming to debut online casino and sports wagering state-wide in the near future.
Kenneth Mesigaud, Hannahville Indian Community tribal chairperson for the Island Resort and Casino stated: “We are thrilled to partner with BetAmerica to open the first sportsbook in Michigan’s beautiful Upper Peninsula.
“The BetAmerica Sportsbook is a fantastic addition to our gaming options and combined with our other entertainment opportunities, including two 18-hole championship golf courses, it provides another great reason for people to visit.”
The Centennial State launch of the brand came at Bronco Billy’s Casino, located in Cripple Creek, after CDI collaborated for the retail opening with Full House Resorts.
The sportsbook features ten self-service betting terminals and two screens, and provides a wide variety of sports events, including professional and college US sports, with wagering opportunities.
Baxter Lee, General Manager at Bronco Billy’s Casino noted: “Sports betting enthusiasts from all over Colorado are sure to enjoy these industry-leading kiosk offerings and our customers are excited to see our sportsbook open.”
Similar to its aforementioned manoeuvres in the Wolverine State, BetAmerica also plans to open, subject to regulatory approvals, an online sportsbook and igaming in Colorado in the future.
“Colorado is home to some of the most enthusiastic sports fans in professional and college sports and we are pleased to offer BetAmerica’s state-of-the-art sportsbook experience there,” added Mudd.