According to new research from Receptional, there are practically as many Google searches for bet365 by UK consumers as there are for its top three competitors combined.
What’s new in Gaming PPC? as part of a new eBook,Receptional announced that every month searches for the brandbet365 exceeded 6.5 million (6.504.290), with searches for its closest competitors William Hill (3.14 million), Sky Bet (2.74 million) and Ladbrokes (1.66 million) reaching just 7.5 million.
Receptional, a digital agency that was established in 1999 to specialise in search marketing, also highlighted Google’s three key factors in assessing the quality of ad campaigns, and in turn decided how much an advertiser has to pay–ad click through rate, ad relevance, and landing page experience.
The eBook ultimately allows online gambling marketers to target mobile ads, as “mobile traffic accounts for 80% of searches in most consumer markets.”
In the meantime, it also addresses “interesting and exciting changes” to targeting customers and growing Google’s search ads by 76 percent, as well as sensitive search ads, ad extensions and video ads.
Receptional generated 621 million views on Google’s ad network last year and 6.9 million clicks on them.