Author: Debbie Hewlett
Last Updated: 21st February 2022
Along with Sky Sports boxing, bet365 has reached an agreement to become the official betting partner of promotional organisation Boxxer.
The agreement also recognised bet365 as Boxxer’s official odds partner, meaning the betting platform would be incorporated across all social and digital material in an effort to “deepen” fans’ comprehension of the events and combatants.
Boxxer’s founder and CEO, Ben Shalom, said: “We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world.
“We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”
Starting with Boxxer’s inaugural show on Sky Sports at Wembley Arena on October 2, Bet365 branding will be shown across the ring and arena throughout events.
In order to improve the client experience globally, live streams of the shows will be available on bet365’s platforms in select international locations.
‘compelling new events’
A bet365 spokesman added: “We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry.
“We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with Boxxer.”
Following its previous cooperation with Mansionbet, which saw the sportsbook’s logo take centre stage during the Ultimate Boxxer event, the boxing organisation continues to expand its ties with betting platforms.