Bet365, the UK’s leading operator, has raised its US offer to unveil a long-term relationship with Colossus Bets to use its comprehensive cash-out collection of products.
The linkup arises after the significant development of Colossus in the US, with 12 patents being awarded to pool betting experts in America, contributing to a host that has been awarded worldwide, these include cash-outs on several gaming verticals, including poker, casino, lottery and, most importantly, the famous sportsbook service of bet365.
Bernard Marantelli, CEO of Colossus, praised the connection with the UK provider: “bet365 are known not just for their size but also their commitment towards user experience and we are pleased that licensing Colossus’ IP fits their commercial objectives in the US.”
There is no doubt about the important cash-out function, with sector projections indicating that if it were a sport, it would rank as the third largest by betting quantity for most sportsbooks, straight behind football/soccer and racing, which is particularly revealing considering that the characteristic is still developing.
The collaboration also signals the steady growth of bet365 in the region, and the provider has also affirmed its extension to Mexico by declaring a collaboration with the gambling subsidiary of TV Azteca, Ganador Azteca.
Bet365.mx, the new business domain, will complement the UK provider to grow its reach across the LatAm region. The report comes from bet365 obtaining its’ partnership license’ from’ Dirección General de Juegos y Sorteos-DGJS’ from the Mexican Ministry of the Interior.