Bet Seven Online has chosen Intelitics, the performance marketing and analytics platform provider, to power its SuperSeven brand platform, which aims to provide players with a special, jackpot based gamification experience.
Intelitics will deliver its data-driven premium product suite and platform to SuperSeven affiliate program soon to start, which will be used by the operator to run all affiliates and paid media activities, including media monitoring and player monitoring in real-time.
The SuperSeven platform and product suite provides publishers with real-time data and analytics and flexible pixel tracking to effectively manage their own campaigns and quickly and easily monitor their effectiveness.
Intelitics has utilised this technology to generate net game income in excess of $70 million for 150,000 or more new clients worldwide. The leading ad network works with over 100 partners, some of the industry’s largest operators.
Hanna Dahl, SuperSeven’s Head of Affiliates, said: “We decided to partner with Intelitics as we put great value and importance on the ability to analyse campaigns. Providing publishers partners with real-time data within our affiliate platform has been a priority, and with Intelitics we can do this.
“Not only that, but through Intelitics we can offer our affiliate partners a modern back office including features such as media options and important stats and data, all from a single platform and portal. This is a great collaboration and one that will allow us to build lasting partnerships with affiliates.”
Affiliate program and paid user acquisition
Allan Petrilli, Intelitics vice president of sales, said: “We are honoured to have been selected by Bet Seven Online to provide the platform and suite of products required to operate not only their affiliate program for its SuperSeven brand, but all of their paid user acquisition.
“Our platform has been designed so that it is incredibly easy to manage and use for both operators and affiliates, with unrivalled access to real time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.
“We are really excited to be playing such a central role in the future of SuperSeven and look forward to seeing the operator onboard plenty of affiliate partners over the coming months and years. The team behind SuperSeven’s is top notch to say the least, and we expect them to become a major player in the near future”