Bet on Alfa has become the newest sports betting provider to enter the recently re-branded International Association for Betting Integrity (IBIA), following the likes of Virgin Bet and the Bethard Group.
Being a member will allow Bet on Alfa to use the worldwide surveillance and warning system of the IBIA under the conditions of its affiliation, as well as send information into the system to enhance betting quality.
Frixos Constantinides, Director of Bet on Alfa, commented: “We are delighted to be the first Cypriot company joining this association. Betting corruption in sport is a growing threat to the business model of every operator.
“Our company recognises the importance of protecting our customers and sporting events from betting-related fraud and to meeting high standards of social corporate responsibility. The International Betting Integrity Association is the leading global player on integrity for our sector and membership brings an important layer of protection for our markets. It is a clear statement of our commitment to meeting the threat of match-fixing.”
Since its re-branding from ESSA in June this year, the Cypriot-based provider has become the fourth new protection board affiliate. In a plan to crack down on betting-related corruption, the pair will operate side by side to monitor betting behaviour.
Bet on Alfa will be depicted by the IBIA in’ high-level policy discussions’ while accessing its surveillance and warning system–an anti-corruption instrument that detects and records suspect behaviour on gambling exchanges for its participants.
Khalid Ali, Secretary General of the International Betting Integrity Association, added: “Bet on Alfa is a leading operator in Cyprus and a very welcome addition to the association. Our alert platform benefits greatly from regional experts such as Bet on Alfa and its mix of retail and online operations provides additional value.
“I am delighted at the association’s continuing growth and the recognition of responsible companies like Bet on Alfa of the importance of working with other operators collectively to defend regulated betting markets from corruption.”
The agreement remains the affiliation development of the association, now comprising approximately 50 online and retail products.
The organisation has long-standing relationships with sports and gambling authorities to use its information and prosecute corruption, depicting the industry in high-level strategy discussion forums such as the IOC, the United Nations, the Council of Europe and the European Commission.