Bespoke Slot Specialist Arum Signature Studios Join Microgaming

After confirming that bespoke slot specialist Aurum Signature Studios has joined its increasing network of exclusive independent game designers, Microgaming has announced the latest expansion of its studio strategy.

As a consequence of the link-up, Aurum will become the first dedicated supplier of custom slots for Microgaming, producing game designs and themes designed exclusively for operator partners.

Microgaming partners with a number of independent studios to ensure that its network stays at the cutting edge in terms of creativity and content diversity.

Microgaming CEO John Coleman said of the most recent addition: “Our studios strategy sees Microgaming work closely with a variety of independent game developers to ensure our content remains varied and innovative.

“Aurum are a strong addition to our network, and will be helping to address increasing customer demand for uniquely personalised game content. We welcome the team on board.”

Aurum, which has developed more than 20 custom games for operators worldwide, will provide Microgaming with an exclusive range of online slot games for network-wide distribution through its consumer base, in addition to producing bespoke titles.

A Tale of Elves, a festive 243-way slot featuring stacked wilds and free spins, is one such example and is now available through the Microgaming platform.

The head of Aurum Signature Studios, Madelein Özok, added: “We’re thrilled and honoured to team up with Microgaming. The sheer scale of the company means our games will have further reach via more tier-one operators than any other partner could have offered.

“It’s our mission to create exciting, innovative games, and we knew we were on the right track when Microgaming chose to exclusively launch Aurum as its bespoke provider.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.