Belgium’s Loterie Nationale Relaunch Scooore After Kambi Update

Belgium’s Loterie Nationale has relaunched its flagship ‘Scooore’ sportsbook property in time for the start of the Euro 2020 competition, following an update of the brand’s fundamental operating systems spearheaded by Kambi Group and TG LAB.

Last autumn, Loterie Nationale, the Belgian National Lottery’s operating company, revealed that Kambi and TG LAB had been chosen as primary technology partners to revamp the Scooore brand.

Principle platform supplier

Scooore’s principal platform supplier would be TG LAB, with Kambi’s full-service sportsbook solution and market trading capabilities supporting it.

Loterie Nationale’s CEO, Jannie Haek, said: “The National Lottery is delighted with the Kambi and TG LAB partnership that has relaunched the sports betting offering through its Scooore brand. We are looking forward to making this a great success together.”

After concluding that the brand’s sportsbook offering was recognised as inferior to new competitors, Loterie Nationale decided to update its Scooore property in accordance to Belgian consumer needs.

Primary sponsors of Belgian national squad

Scooore is relaunching ahead of Euro 2020, where it will be one of the primary sponsors of the Belgian national squad.

Kristian Nylén, Kambi CEO said: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery.

“The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.