National broadcaster beIN SPORTS North America has boosted its production of soccer content by reaching an agreement with Dugout, a digital media company.
As part of the contract, beIN SPORTS North America will use Dugout’s Embed Player to access tens of thousands of pre-existing soccer material from a vast video library. In addition, each month, the broadcaster will receive 3,500 videos produced by the production team at Dugout.
Senior Digital Director at beIN SPORTS North America, Juan Di Polo, added: “The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about.
“Working with Dugout furthers beIN SPORTS’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”
In addition to the on-demand content available, beIN can also benefit live content from Dugout ‘s vast portfolio of more than 120 soccer clubs, including Liverpool, Manchester City, Paris Saint-Germain and Real Madrid likes. This means that, along with other archived non-match videos available to fans in the US and Canada, the broadcaster can gain access to pre- and post-match interviews and training session updates.
The relationship also continues to broaden the soccer rights building portfolio within IN Sports North America. The company has secured the rights to many high-profile football tournaments in recent years including LaLiga, Ligue 1, Turkish SüperLig, Copa Libertadores and Copa Sudamericana.
Dugout ‘s Chairman and Co-founder, Elliot Richardson, commented: “We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase.
“beIN SPORTS’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”