bdG Sports Pairs Up With Loop Insights For NCAA Basketball

The first deal with partner bdG Sports was signed by Loop Insights, a provider of contactless solutions and artificial intelligence to push automated marketing, venue tracing and contactless solutions to the brick and mortar space.

Under the terms of the agreement, the # VegasBubble of bdG Sports, which will include NCAA Division I men’s and women ‘s basketball when the new season begins next month, will include venue tracking and enhanced fan experience solutions.

For the upcoming season, the global pandemic has overturned the schedule of almost every team, generating the need for an conveniently accessible destination where players can compete under the same health and safety protocols.

BdG, one of the nation’s leading content providers in college basketball programming, is hosting many men’s and women’s college basketball tournaments as well as non-conference matches and opportunities for extra regular-season games in response to the updated NCAA Division I 2020-21 season.

Labelled “# VegasBubble,” bdG has worked closely with MGM Resorts to develop robust health and safety procedures with Loop’s venue tracing platform anchoring the overall plan for its players, officials, and game operations staff.

Between November 25 and December 22, 2020, in Las Vegas, games will be played at the MGM Grand Garden Arena, Mandalay Bay Events Center, and T-Mobile Arena.

Brooks Downing, CEO of Kentucky-based bdG Sports said: “Our No. 1 priority in offering up a safe and secure environment for our teams was to have a robust safety plan.

“And as a complementary asset to our testing that we are planning to implement is Loop Insight’s venue tracing. It’s easy to implement and will help ensure that our teams will be safe and secure whether they are in the resort or the gym.”

No app download and only a tap on the user’s computer to check-in for security and notifications are needed for the added layer of protection. Loop’s SmarTap devices will be installed to monitor any person who enters the team areas, practise sites, and arenas of the convention centre. Using their Loop supplied contact tracing wallet pass, each person will check-in.

In the event that a person tests positive during one of the COVID-19 tests of the bdG, Loop’s solution helps event workers to locate individuals near that individual quickly and isolate potentially infectious individuals for follow-up testing as soon as possible.

In addition, by eliminating the manual processes associated with ticketing, Loop’s contactless ticketing solution would add a further layer of security while still providing artificial intelligence marketing solutions. This will have tailored promotions in real time and targeted interaction that will reinvent the experience of live fans.

Loop Insights CEO Rob Anson commented: “Interest in Loop’s integrated contactless platform by NCAA Division I conferences, schools, and now events have been significant over the past couple of months as they desperately search for best of breed solutions that will allow them to safely restart operations and generate revenue.

“Being selected for the Vegas bubble is more validation and another major opportunity for Loop to showcase our contactless capabilities on a large-scale project with a global audience. With this agreement, it is fair to say that Loop continues to be the leader in live venue contactless technology.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.