BBIN Through Atletico Madrid Deal Extends European Reach

As part of a new agreement with the La Liga giants, BBIN has become the ‘Official iGaming Supplier Partner’ for Atletico Madrid in Asia.

According to a statement issued by the software supplier, both parties will use their image to symbolise ‘that their passion and spirit is building a bridge between Europe and Asia’.

Atletico Madrid’s 10-time La Liga winners currently sit second in the Spanish top tier, only one point behind Real Sociedad’s league leaders. Among other silverware, the club also has 10 Copa del Rey trophies and three UEFA Europa League titles under its belt, and BBIN aims to share in this success, on and off the pitch.

BBIN will grow its European footprint through its agreement, despite its main focus on the Asian market. The company offers its clients a competitive service and has been recognised in the past by international accolades.

BBIN emphasised the values of ‘excellence’ and ‘perseverance’ shared by the supplier of software and Atletico Madrid, uniting the two under the motto of the club:’ Coraje y corazón.’

The Gaming Beat Charity, a subsidiary brand developed by BBIN, donated $40,000 to the Cambodian Children’s Fund earlier in the year. The sum went towards educational projects in support of vulnerable children in the region, showing the company’s dedication to corporate social responsibility.