Bally’s Corporation, a land-based gambling and digital entertainment company, has signed a multi-year strategic agreement with the National Basketball Association to become an Authorised Sports Betting Operator (NBA).
Following the recently confirmed official sports betting tie-up with the National Hockey League, this is Bally’s second sports betting agreement with a major sports league (NHL).
Bally’s will gain access to official league details as well as the rights to use official NBA markings and trademarks throughout the company’s growing range of online sports betting items as a result of the agreement.
Bally’s Corporation President and CEO George Papanier has this to say about the deal: “Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues.
“Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.”
In order to preserve the reputation of NBA play, the two sides would collaborate on best-in-class activities. Bally’s formed a strategic alliance with Sinclair Broadcast Group last year, whose 19 area sports networks include more than half of the NBA teams in the United States.