Bally’s Launch ‘Bally’s For RVA’ For Richmond VA Casino Resort

After various operators threw their hats in the ring for the construction of a new casino resort in Richmond, Virginia, Bally’s Corporation has launched its ‘Bally’s for RVA’ marketing campaign.

The company claims that the $650 million Bally’s Richmond Casino Resort, in which they are competing against Golden Nugget, Pamunkey Indian Tribe, Cordish Companies, Wind Creek, and Urban One, would produce considerable economic stimulus and create meaningful jobs prospects for locals and small businesses.

The initiative, which will run during the city’s selection process, which will culminate in a voter referendum on November 2, 2021, seeks to educate residents about the proposal’s finer points.

This includes a $100 million upfront payment to the city of Richmond to support the region’s growth and development; 4,300 construction jobs and more than 2,000 permanent jobs upon completion; 3.7 million expected annual visitors; $5.3 billion in economic value generated over a 10-year period; and $30 million in annual economic activity and spending, plus an additional 289 jobs created by Bally’s ‘Richmond Rewards’ initiative.

Deep conviction in commitment to Richmond

Bally’s president and CEO, George Papanier, stated: “We have deep conviction in our commitment to Richmond, which is why we chose the slogan ‘Bally’s For RVA’ to guide our campaign. 

“Our community-first policy is a fundamental element of who we are as a company. Within each locality where we operate, we build strong, lasting partnerships with residents and businesses.”

The resort will have a 4-star, 250-room hotel, a 117,500-square-foot casino with 2,500 slot machines, 90 table games, 30 poker tables, a high-limit gaming venue, and a VIP lounge, a 45,000-square-foot multi-use event centre, a pool, and 13 food and beverage outlets, among other amenities.

Bally’s senior vice president of planning and management, Marc Crisafulli, said: “We are in it to win it. We hope that the residents and small business owners of the city of Richmond appreciate how much we want to partner with them on this exciting adventure. We want to be woven into the fabric of this great community. We are for RVA.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.