Bally’s Corporation, a sports betting and igaming corporation, has established a strategic relationship with Oscar de la Hoya’s KO Entertainment, a subsidiary of Golden Boy Promotions Inc., an elite boxing promotion organisation.
The partnership intends to “incorporate unparalleled innovation, objectivity, and gamification into combat sports, thereby transforming fan engagement,” according to Bally’s.
Oscar de la Hoya’s KO Entertainment Presents Bally’s Fight Night, a reinvention of how boxing and MMA are presented, and the first advancement in the 2.0 gamification of combat sports, was officially introduced this week when the two parties broadcast a pilot of the programme.
Five professional MMA and four professional boxing matches were included in a video game-style presentation during the event. A number of objective data points, such as punch force and punch combinations thrown and landed, were gathered in real time using sensors and a specially created data tracking dashboard.
More rewarding and safer experience
Data was given through an on-screen power bar, similar to those seen in video games, using sports science, summarising a fighter’s total received damage. Bally’s and KO Entertainment claim that by collecting, evaluating, and incorporating this data into future broadcasts, they will be able to provide a more rewarding and safer experience for fighters while also enhancing transparency.
Bally’s plans to incorporate Monkey Knife Fight, its daily fantasy sports platform, into live broadcasts to further increase the gamification of combat sports and the viewing experience.
Soo Kim, Chairman of the Board of Directors of Bally’s Corporation, stated: “This partnership represents an extraordinary opportunity to bring together experts in gaming, media and combat sports to breathe new life into boxing and mixed martial arts.
“By integrating our innovative technology and interactive gaming platforms into combat sports, we will create new and transformative ways for audiences to engage with our live broadcasts.”
Golden Boy Promotions Chairman and CEO Oscar de la Hoya said: “We have the utmost respect for the storied history and tradition of boxing and mixed martial arts. By partnering with Bally’s, and working to develop this innovative product, we believe that we can deliver real-time, data-based insights into the punch-by-punch action, creating a level of transparency and objectivity that has never existed before.
“We will also provide an experience that is more easily understandable for the average viewer, and at the same time more rewarding and safer for fighters.”