Baiano Signs Up As Beyway Brand Ambassador

Brazilian Twitch streamer Baiano is the latest sporting star to sign for leading online bookmaker Betway as brand ambassador.

The ex-professional League of Legends player frequently streams games, as well as attending big tournaments parties; despite a five-year career in sports. He joins the Betway team to get his fans closer to their favourite sporting events at the action.

Baiano, who started working with Betway at the beginning of the year for the first time, will deliver tailor-made content, encourage responsible gambling marketing to his audience and boost brand recognition across his stream and social media.

Adam Savinson, the head of Esports at Betway said: “Baiano captivates audiences with his personality and entertaining gameplay; he is a fantastic addition to the Betway Team. The Brazilian esports community is thriving and we are proud to continue our support of it over the coming months.”

Baiano boasts more than 250,000 Twitch subscribers, and almost three million channel views in the last 30 days.