B90 Holdings, an online marketing and operational company, has increased its footprint in Latin America and the Nordic regions through an affiliate marketing partnership with Nordic Group.
The affiliate agreement, which will see B90 advertise its sports betting and online casino services across many areas, will apply to all current and future Bet90 brands and subsidiaries, with Nordic starting promotional operations immediately.
Paul Duffen, executive chairman at B90 said: “As previously stated our strategy is to build our brand, customer and ultimately revenue base into new geographies, using a mix of both affiliates and direct marketing.
“Nordic is a great affiliate partner for us in these territories, given it has an excellent established network.
“The agreement has been structured to mitigate risk and preserve initial cash outlay, whilst maximising potential future cash generation for the company and incentivising the affiliate. We look forward to working with Nordic across our on-line real estate to enter into new and profitable markets.”
Nordic will pay B90 a €150,000 initial affiliate fee, which will be paid in new ordinary shares on November 30, 2021. Nordic must generate a least of €75,000 in new revenue for the company by November 30, 2021, with the option to change the agreement and the number of new shares to be issued if the minimum criteria are not reached.
The relationship then reverts to a standard affiliate agreement, with payment dependent on the quantity of traffic and new customer income generated through Nordic’s network.
Håvard Lehn, CMO of Nordic Group added: “By partnering with Bet90 we are following our business development strategy,. We know that our traffic will be a perfect match for this partner and the incentives to send traffic are there for us to prioritise their brands. We are enthusiastic to become shareholders in B90 Holdings plc.”