A 12 month agreement has been signed by AvatarUX and CasinoGrounds, which will see the supplier present its entire portfolio of games via streamers to one of the largest online casino communities in the world.
The games design studio will be able to show its content directly to slot players as a result of the collaboration and gain feedback in order to help it develop its future titles.
In addition to playing live games through various channels to its audience, the streamers of CasinoGrounds will also hold competitions featuring the games of AvatarUX.
Exciting gameplay with high hit rate
Tobias Svensen, CEO at CasinoGrounds said: “AvatarUX’s PopWins games have proven very popular with players and offers exciting gameplay with a high hit rate and frequently triggered features that offer a thrilling slot experience which is a perfect fit for our channels.
“Our streaming community continues to grow and we are certain that our experienced players and their enthusiastic viewers are going to love AvatarUX’s games.”
CasinoGrounds streamers can play the expanding games portfolio of AvatarUX, including those implementing the PopWins mechanic, such as CherryPop and BountyPop, as well as the upcoming release TikiPop.
For each producing two new icons, the mechanic sees winning combinations pop, leading to improved chances of multiple wins. PopWins’ power will increase a slot’s rows from four to seven, raising the number of ways to win from 243 to 33,614.
Aggregate customer insights
Marcus Honney, managing director at AvatarUX, added: “This is an agreement we are extremely excited about as we consider streamers to be an integral part of our game development strategy as they aggregate customer insights via their forums.
“By collaborating with streamers, we really celebrate our games, and the customer campaigns will grant us a direct connection to the end-users which is otherwise impossible as a games studio. This kind of agreement provides insightful feedback that will assist us in making our games and our PopWins mechanic even better.”