AvatarUX Signs Distribution Deal With Solid Gaming

AvatarUX has praised a distribution deal secured with content aggregator Solid Gaming as reflecting a major expansion into a range of Asian markets.

As part of the partnership, the games studio will add its entire content suite to Solid Gaming’s igaming site, allowing it to reach new markets for its titles.

Innovative and exciting content

Thomas Nimstad, CEO at Solid Gaming said: “AvatarUX has made a name for themselves in the igaming market and their innovative and exciting content fills a gap in our offering and we are thrilled to introduce their games to our operator partners.

“AvatarUX is all about the player experience and finding the right balance between mechanics, game play and art, and nothing is overlooked when they design a title so it is no surprise that their content has already gained a big fan following.”

Asian markets

AvtatarUX’s games library will be made available to Solid Gaming’s operator network in a number of Asian markets as part of the contract. This includes games like CherryPop and BountyPop, as well as the newly released TikiPop, which use the PopWins mechanic.

Winning combinations pop in the PopWins mechanic, with each pop spawning two new icons, increasing the odds of multiple wins. PopWins will increase a slot’s rows from four to seven, raising the number of ways to win from 243 to 33,614.

Future games that use the mechanic, such as HippoPop, which will be released in May, will also be added to the Solid Gaming platform.

New audiences

AvatarUX managing director Marcus Honney added: “Partnering with Solid Gaming will see us further expand our reach across numerous markets across Asia, and will bring our games in front of new audiences.

“We are working hard to fulfil our mission to develop engaging and fun games with the player experience in mind and we look forward to introducing our expanding portfolio to Solid Gaming’s leading operator partners and their customers.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.