AvatarUK Realigns With Yggdrasil YG Masters Project

AvatarUX slot studio has realigned with Yggdrasil and its YG Master partnership programme to continue to use the GATI technology of the company after enjoying “great success” for fast scalability and development.

Since joining the YG Masters programme, AvatarUX has published three titles, with its inaugural Lilith’s Inferno title subsequently followed by two titles in their PopWins series: PopRocks and WildPops.

In addition, another two titles from the series will be published in 2020, before the company releases for the first time a new YG Masters game through GATI in late September.

Marcus Honney, managing director at AvatarUX said: “Being part of the YG Masters programme has enabled AvatarUX to successfully distribute our games across a broad network of operators.

“We envision that GATI will further enhance opportunities for our studio and allow us to continue developing unique, high quality and innovative games. We are excited about all possibilities the technology brings forth and we look forward to continuing to work closely with the Yggdrasil team to achieve our business goals.”

YG Masters partners will implement the interface through the GATI technology to cross-sell all titles to any YG franchisee, leading to partnerships on a global scale aimed at increasing revenue streams for multiple parties.

To produce and distribute games, all YG Masters partners have access to GATI and use the preconfigured, regulation-ready, standardised development toolkit.

Stuart McCarthy, Yggdrasil ‘s head of partner planning and sourcing, commented: “Our proprietary GATI technology has seen partners have a smooth route to market across the globe through our franchisees.

“Our YG Masters partners will be able to use GATI to further enhance their growth and enjoy the benefits of a unified system which highlights the importance of collaboration in a crowded marketplace.”