Live roulette specialists Authentic Gaming is to integrate with the igaming and sports betting operator Novibet their full suite of studio and casino-floor related games.
Through the alliance, the company aims to increase its role in both the UK and Greece live casino market, where it “continues to grow in popularity.”
Novibet players can gain access to roulette titles broadcast from the Arena studio of Authentic Gaming including Blaze, Grand and 24/7 Roulette plus a variety of auto wheels as a result of the link-up.
Authentic Gaming CEO Jonas Delin said of the link-up: “Novibet is a leader in Greece and it is using live casino effectively to grow its brand and customer base where the live vertical is increasingly important.
“We are thrilled to be contributing to its future growth plans by providing our full suite of live roulette games and we are certain they will be a big hit with Novibet players.”
Players will also be able to sit down through Authentic Roulette at real roulette tables located on the floors of a number of casinos around the world. Which include Foxwoods Resort Casino in Connecticut, USA, The Royal Casino in Aarhus, Denmark, Bad Homburg Casino of Germany, Batumi Casino International, Georgia, and Aspers Stratford Casino of London.
In addition, Novibet will also use the live banner solution from Authentic Gaming to advertise live roulette games from the provider on its website, as well as on external affiliates and media pages.
Novibet’s head of business growth Nick Bachas added: “We have been following Authentic Gaming with great interest for quite some time and appreciate the exciting approach they are taking to live roulette and delivering a superior player experience.
“We believe its games will appeal to our players and especially those in the UK and Greece where live casino is now a major casino vertical in its own right.”